Marketing Strategy

"Andrew Lester has been effective at developing the business and has been highly cost effective. He is one of the few people who can combine board level strategic direction with practical operational process development and implementation"

CEO Online and telesales retailer

Home >> What We Do >> Marketing Strategy >> Sales Planning

Sales Planning

Carr-Michael provides strategic and tactical support to sales organisations and activities. We use our deep experience of a wide range of B2B ad B2C sales processes, channels and structures to design and deliver appropriate sales plans for many types of business.

Our sales planning support extends to proposition mix management, management of seasonal trends, the avoidance of the substitution effects of new products on existing business and sales activity scheduling by customer type and future value. We understand and drive clients to clearly differentiate between sales support for ongoing propositions and that needed to launch, refine and sustain new initiatives.