" Carr-Michael played a major role in establishing a framework for the strategic evaluation of opportunities and drove the identification of specific initiatives.... "

MD International automotive company

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Marketing Strategy

Effective marketing strategies relate directly to an overall business strategy that fulfils customer needs. From product definition, research and development to pricing strategies, from promotions and marketing communications, to channel selection and management, Carr-Michael supports companies as they define and implement customer valued propositions. Beyond simply developing the strategy we are often asked to help implement and sustain development of the base business alongside new growth projects.

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