Marketing Strategy

"Andrew Lester has been effective at developing the business and has been highly cost effective. He is one of the few people who can combine board level strategic direction with practical operational process development and implementation"

CEO Online and telesales retailer

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Marketing Planning Strategies

Detailed marketing planning strategies covering all aspects of the marketing mix are needed to maximise current business effectiveness and launch growth propositions. Prioritising and balancing the various elements of the marketing mix across different sectors is a core Carr-Michael skill. As is our ability to help organisations translate customer focused plans into effective marketing and sales actions to both B2C and B2B customers.

The development of digital communications and web based e-commerce provide significant new considerations for all businesses. Our experience with .com retailers, digital marketing and PR increase the value we deliver to clients.

In some cases we work with client teams to develop highly detailed item by item actions – in others the teams drive the detailed marketing planning strategies themselves. In all cases Carr-Michael simple matrices, forms and concepts add real value to increase consistency and impact.